Best Practices For TikTok Video Ads & Its Specs To Master In 2021

TikTok is one of the world’s most downloaded social media applications for short-form videos. Its global downloads have increased by 1.6 million. During the first quarter of 2019, TikTok overpowered YouTube, Facebook, and Instagram in terms of downloads on the play store that became the most downloaded app. However, TikTok grabs a massive audience such as Gen Z and younger millennials by engaging them with enjoyable content. Five hundred million people actively use the app worldwide; as of now, the app is available in 155 countries, which means a broad reach and upgrade for brands. 

Do you wish to advertise on TikTok? When your target audience is aged between 16 to 24 years. TikTok is effectively made for you. However, teens and tweens desire to make and share videos and interact with a global group of audiences on the platform. These days users spend at least 52 minutes regularly on the app. Therefore, TikTok marketing brings your business a huge result. In this article, we will cover TikTok advertising and its best methods so that your ads could pass the benchmarks established on the platform. Then, we will also explain TikTok prescribed specs for audio and video ads. You can utilize buy TikTok likes services to enhance your recognition.

TikTok Video Ads & Its Best Methods

In 2019, TikTok introduced different advertising options for focusing on particular user groups. Brands can influence ads to get the best return on investment from TikTok marketing. Here are a few best methods marketers and content creators on TikTok require to follow. 

Prioritize Vertical Videos

Produce your ads with a native video-like look and feel; every video feature should match the suggested ad specifications. TikTok most probably is not going to accept your ads. Even if they perform, the ads won’t make as much impact. They can be skewed or might get cut off at margins. 

Limit Video Length

The best method to ensure that your video ad content is not reduced, maintain the video length between nine to fifteen seconds. 

Begin An Impactful Visual

Know that internet users are more excited to swipe and scroll to the following posts, whereas if the audience doesn’t find the content interesting in front of their eyes, then they won’t follow you. Do you want to get your audience to stay connected and view your video? If so, grab audiences by your TikTok advertisement, begin with attention-grabbing visuals. 

Focus Every Essential Factor

TikTok generally covers the outer margins of frames. Therefore, it’s perfect for maintaining every important factor of your TikTok advertisements targeted. It should include your CTA (call-to-action) and brand name. 

Include Backdrop Music

TikTok needs audio settings to be switched on; it is preferable to include backdrop music video clips and soundtracks for your TikTok advertisements rather than subtitles. 

Focus On Captions

Click excited social media users might end the ads before it ends. You can write precise and informative captions therefore that audiences can have some idea about your video, even if they don’t watch all of it—TikTok guides using the local language for writing captions. 

Insert A Attractive Call-To-Action

There is no point in spending on advertisements if they don’t take to every expected return. Include a strong CTA in the form of a native button to ask viewers to act. 

TikTok Video Specifications For 2021

TikTok ads cost a lot; if you need your ads to work effectively, you should improve them on the platform and audience. TikTok advises ad specs based on where the ad will be placed. Ad composition, image resolution, file type, ad duration, and aspect ratio are contrasting for different ad placements. 

The types of ad placement options for TikTok are:

  • In-feed
  • News feed series
  • In-feed ads & Its specs

As the name suggests In-feed ads, emerge in user’s in-app feeds. These ads have got the following components. 

  • Video 
  • Ad display image
  • Brand or app name
  • Ad description

Specs For The Ad Video

The suggested aspect ratio is 9:16, 1:1 or 16:9

Resolution includes: 720 x 1280 px,  640 x 640 px, and 1280 x 720 px.

You can make use of MP4, MOV, MPEG files for your ads. 

Video duration needs to range between 5 and 16 seconds.

The file size of a video should be less than 500 MB.


TikTok has become a valid marketing platform for marketers and influencers. You need to improve your video ads if you need to grab the platform’s audience. Start to follow the specifications mentioned above, where your ad will win TikTok’s standard and gain the desired engagement.